We’ve talked briefly before about how important it is for an organization to develop and follow an explicit social media policy. Social media is a double-edged sword, after all: it provides organizations the opportunity to build their brands like never before via audience interaction and engagement, and yet it’s that very interaction and engagement that can amplify any misstep into a PR disaster. For Canadian employers in particular, online reputation management is crucial what with Canada having the tenth-highest social media engagement in the world.
Most any business present on LinkedIn, Facebook, and/or Twitter has had to contend with negative comments from time to time for one reason or another, but those websites give businesses control over their accounts (being able to delete comments or block individuals as necessary), and they’re each a repository for all sorts of information, not just feedback. There are, however, many sites dedicated to little else but feedback on everything from restaurants to hotels to products – and employers are no exception. In fact, sites dedicated to employer reviews by former and current employees are on the rise and have serious implications for any business regardless of size, tenure, or industry. Read more