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Posts tagged ‘new hire’

Wearing Corporate Culture on their Sleeves: An Interview with Hicham Ratnani and Ethan Song

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

Boasting more than 100 employees – and growing – after just two years in business, Montreal-based menswear company, Frank & Oak, has made amazing headway in changing how men shop for their clothes. Every month, the company website features new, on trend clothing and accessories, which Frank & Oak itself designs and manufactures. This stunning startup success all began with co-founders Hicham Ratnani and Ethan Song, who sat down with Adecco to discuss how they first acquired the employees they needed to flourish, how their workforce needs continue to evolve, and what they do to adapt to those changes. Read more

Older Workers, Bolder Earners?

We’ve talked a lot about the advantages young people contribute to the workforce, but there is also a lot to be said about what older workers bring to the table, and how a mix of youthful and mature employees can lead to competitive advantages with the right management. Plus, there is no shortage of older workers in Canada. According to a Statistics Canada finding published early this year, 60% of Canadians who left a long-term job (12 years or longer) in their late fifties re-entered the workforce within a decade of leaving it.

But still, in a time when mandatory retirement is a thing of the past and people are living longer than ever, many older workers who have left the workforce are having trouble getting back in based on stereotypes and prejudices that are utterly unfounded. Read more

Selling a Bill of Goods: How Brand Misrepresentation can Lead to Legal Liability for Employers

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

By Patrizia Piccolo, BA, LLB, Partner, Rubin Thomlinson LLP

“Employer branding is the perception of qualities that make a company a desirable place to work. Understanding the importance of internal and external employer branding is pivotal in recruiting and retaining top talent”.1

When Misrepresentations about Employer Brand Occur

Recently, I had the pleasure of meeting some individuals who were once very energetic, enthusiastic, creative, driven, and successful. They were pleased with the positions they were in and on an upward trajectory in their careers. As part of that upward trajectory, they had been identified as excellent candidates for “better”, “more financially rewarding,” and “more fulfilling” positions. In fact, they had accepted positions with what they thought were the crème de la crème of organizations. Read more

Engaging the Changing World of Work with Pete Bombaci

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

According to a 2012 study conducted at the University of Calgary*, the amount of charities in Canada increased by about 21% between 1992 and 2008, while the amount of foundations almost doubled. The same study also reports that, of those many organizations, health related charities made up only 6% of the charities in Canada in 2008, while health-related foundations made up only 14% of all Canadian foundations. What these statistics show us is an increasingly competitive Canadian non-profit market; a market that Movember – the 2004 brainchild of a few Australians that has prompted men around the world to grow moustaches every November to raise money for prostate cancer, testicular cancer, and men’s mental health – boldly entered in 2007. Read more

Employer Reviews and Online Reputation Management

We’ve talked briefly before about how important it is for an organization to develop and follow an explicit social media policy. Social media is a double-edged sword, after all: it provides organizations the opportunity to build their brands like never before via audience interaction and engagement, and yet it’s that very interaction and engagement that can amplify any misstep into a PR disaster. For Canadian employers in particular, online reputation management is crucial what with Canada having the tenth-highest social media engagement in the world.

Most any business present on LinkedIn, Facebook, and/or Twitter has had to contend with negative comments from time to time for one reason or another, but those websites give businesses control over their accounts (being able to delete comments or block individuals as necessary), and they’re each a repository for all sorts of information, not just feedback. There are, however, many sites dedicated to little else but feedback on everything from restaurants to hotels to products – and employers are no exception. In fact, sites dedicated to employer reviews by former and current employees are on the rise and have serious implications for any business regardless of size, tenure, or industry. Read more

Leveraging the Search Habits of Today’s Job Seeker

There’s a lot of young talent out there, and as the Baby Boomers continue to retire from the workforce, it’s crucial that organizations harness the best and the brightest of the Millennial Generation – but relying on traditional attraction techniques is a sure fire way to ensure those shining stars remain out of sight. Attracting the Millennial job seeker means understanding and leveraging not only current job search habits and patterns, but also anticipating where they’re headed. Read more