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Posts tagged ‘employee value proposition’

Disruptive Technologies and Future Staffing Needs

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

By Peter Andersen, PhD, Economic Forecaster Andersen Economic Research Inc.

New employees bring skills, aptitude and experience to companies, and in exchange, they are offered incentives to come on board. A company’s culture is likely to be a key attraction for new hires. If applicants find that the company’s approach to doing business suits their personal profile, a strong attraction can be created at the outset. This can be reinforced by an outline of potential career growth within the organization. Such incentives are more effective than entry-level salary and benefits.

However, there needs to be a close alignment of expectations and reality for job applicants and employers. For example, not all new employees with high-level technical skills will be a perfect fit for all technology companies. Corporate cultures can be vastly different with different histories, core values, and management styles. The same applies for companies in any industry. Read more

Wearing Corporate Culture on their Sleeves: An Interview with Hicham Ratnani and Ethan Song

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

Boasting more than 100 employees – and growing – after just two years in business, Montreal-based menswear company, Frank & Oak, has made amazing headway in changing how men shop for their clothes. Every month, the company website features new, on trend clothing and accessories, which Frank & Oak itself designs and manufactures. This stunning startup success all began with co-founders Hicham Ratnani and Ethan Song, who sat down with Adecco to discuss how they first acquired the employees they needed to flourish, how their workforce needs continue to evolve, and what they do to adapt to those changes. Read more

Selling a Bill of Goods: How Brand Misrepresentation can Lead to Legal Liability for Employers

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

By Patrizia Piccolo, BA, LLB, Partner, Rubin Thomlinson LLP

“Employer branding is the perception of qualities that make a company a desirable place to work. Understanding the importance of internal and external employer branding is pivotal in recruiting and retaining top talent”.1

When Misrepresentations about Employer Brand Occur

Recently, I had the pleasure of meeting some individuals who were once very energetic, enthusiastic, creative, driven, and successful. They were pleased with the positions they were in and on an upward trajectory in their careers. As part of that upward trajectory, they had been identified as excellent candidates for “better”, “more financially rewarding,” and “more fulfilling” positions. In fact, they had accepted positions with what they thought were the crème de la crème of organizations. Read more

Engaging the Changing World of Work with Pete Bombaci

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

According to a 2012 study conducted at the University of Calgary*, the amount of charities in Canada increased by about 21% between 1992 and 2008, while the amount of foundations almost doubled. The same study also reports that, of those many organizations, health related charities made up only 6% of the charities in Canada in 2008, while health-related foundations made up only 14% of all Canadian foundations. What these statistics show us is an increasingly competitive Canadian non-profit market; a market that Movember – the 2004 brainchild of a few Australians that has prompted men around the world to grow moustaches every November to raise money for prostate cancer, testicular cancer, and men’s mental health – boldly entered in 2007. Read more

Creating the Vibe to Thrive

This article originally appeared in Lēad Magazine, Issue 15: The Value of Brand Attraction.

By Stephen Brown, President, Partner, FUSE Marketing Group

As the president of the Toronto-based brand activation agency, FUSE Marketing Group, Stephen Brown has a unique perspective on employee value proposition and employer brand proposition. After all, how many organizations out there hold axe-throwing contests to boost employee morale? Drawing from his experiences, Stephen explains how attracting creative thinkers is about more than having an exciting brand – although, that is definitely important. Rather, it’s about building a creative-friendly culture on a foundation of hard-nosed facts and realistic goals. Read more