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10 Tips to Leverage Social Media in Your Recruitment Strategy

To source talent, recruiters typically put themselves in the shoes of the ideal candidate and wonder, where would that candidate go? What are their interests? What literature do they read? How do they stay informed? Being able to answer these questions used to mean that a sourcing tactic could be put into motion to target a specific pool of candidates, be it, newspapers, flyers in coffee shops, radio ads, etc. However, the social media era has changed the game. 2 in 3 people Canadians use social media platforms daily.  Incorporating social media into your recruitment strategy to draw talent from this platform has never been more important.

Here’s 10 tips to help you make the most of your social media recruitment strategy.

  1. Build and share a corporate culture

Before using social media in your recruitment strategy, you need to build an online corporate presence to promote your brand and culture. Share posts that reflect company values, highlight company success stories, and, share event information, testimonials, etc. This will help promote your corporate culture and attract potential employees.

  1. Diversify your corporate social media platforms

Solely having a company Facebook profile doesn’t cut it anymore. Make sure your social media platforms are as diverse as your potential employees! Consider other social platforms like Instagram, Pinterest, Twitter and LinkedIn to reach a broader audience.

  1. Determine the appropriate platform for your position

You would not recruit for an IT professional on Instagram, much like you wouldn’t recruit for a shipper/receiver on LinkedIn. Remember to wear the shoes of that ideal candidate, and use the appropriate mediums to recruit your target demographic. This ensures your efforts yield optimal results.

  1. Engage employees

Good people know good people, right? Well they often follow them on social media too! Find ways to involve colleagues in promoting your brand on social media. Colleagues sharing job postings online helps increase attention for your role, facilitating your recruitment efforts.

  1. Monitor your competition

The transparency of social media is a fantastic way to stay on top of your competition. Check out their recruitment tactics. Look at what they’re offering, and try to differentiate yourself. Don’t forget to promote your corporate culture as it’s your key competitive advantage.

  1. Tap into LinkedIn’s recruitment tools

For professional roles, LinkedIn is where you want to start. To capitalize on the recruiting benefits LinkedIn offers, consider investing in a Recruiter profile. This gives you access to tools that will search and filter candidates by job title, location, skills and several other factors. You can also contact potential applicants individually or in batches, and, track applicants to facilitate recruitment. Also, don’t forget about your own connections. Post the job on your corporate LinkedIn page, and your own. Your personal LinkedIn network may just yield the perfect candidate!

  1. Facebook’s audience insights tool

Facebook audience insights is a great tool to help narrow your posting and target your ideal demographic. Not only does the portal allow you to gauge your overall reach, it can break the data down by age, gender, country and city. Even better, you can narrow your target demographic by boosting a post! This tool allows you to set a gender/age demographic, target locations, as well as, identify additional demographics, interests or behaviours to ensure your post reaches your desired audience.

  1. Incorporate visuals

Your success in social media relies heavily on strong visuals. Using eye-catching images and bold short text to attract potential applicants as they scroll through posts is vital.

  1. Monitor your success

Monitoring your success and learning from your failures is key. Social media is constantly changing. New posts drop your existing posts rapidly to the bottom of the feed. If you aren’t seeing the desired results, make sure to change text, images, platforms, post daily, or, sponsor an ad to increase your success.

  1. Screen potential employees

Think you found the one? Do your own research! 60% of employers currently use social media to screen applicants before making a final positive hiring decision.[i] Social media is an effortless way for an employer to learn more about candidate’s values and interests outside of what is on a polished resume.

With social media usage continuously growing, it’s a necessary medium to incorporate into recruitment strategies. But we know that everyone isn’t comfortable using social media to recruit.  No worries! Adecco has recruiters trained in attracting top talent through online recruitment efforts. Contact your local branch today!

For more information and articles, visit our Employer resources page on our website.


[i] Social Media Screening: The Good the Bad and the Ugly https://www.sterlingtalentsolutions.ca/blog/2017/04/social-media-screening-requirements/

 

Why a Job in Retail Should be Your Next Career Move

With the plethora of career prospects, retail seems to get a bad rap.

General consensus seems to be that a job in retail equates to terrible hours and waiting on challenging customers. It’s just not the case. A career in retail may just be one of the most rewarding careers you can chose!

Flexibility

Not a morning person? Who is! This isn’t your average 9-5 … and that can work to your advantage! One of the greatest benefits a career in retail offers is the flexibility to work around your life and priorities. Be it juggling childcare, education, or appointments, you’re able to choose from a variety of shifts and hours that fit YOUR schedule. Even if you’re looking to make some extra cash for that trip, or off-set holiday season expenses, part-time and seasonal opportunities allow you to do just that. Plus, you no longer have to waste vacation days on doctor’s appointments, or cramming chores into your weekends.

Variety

No day is the same. One day you could be learning a new product and the next day, advising customers. A career in retail means you’re hardly ever tied to a routine. Love meeting new people? You’ll meet tons! Engaging with customers and helping them find the right product to meet their needs is just one of the aspects that make this job so rewarding.

Get paid to work out

Carpal tunnel syndrome, tennis elbow, lumbar sprains and strains, and, disc injuries are just a few of the potential injuries from sitting at a desk 40-hours a week.[1] A retail job actually benefits your health! From constant moving to stocking merchandise, this career option offers a total body work out —allowing you to save on a gym membership. So, tie up those sneakers and watch your step count soar!

Discounts, discounts, discounts!

One of the most recognized perks of a career in this space is the discount you receive on the company’s products. Retailers make sure their staff is knowledgeable about their merchandise and brand. Be it clothes, electronics, or coffee, there is no arguing the benefits of an employee discount! With the holidays vastly approaching, who can deny a rebate on gifts?

Advancement opportunities

Companies love to promote from within. Especially in Retail. Nobody knows a product better than the people selling it, which is why this type of career is the best way to get your foot in the door! With a wide array of positions to develop into, such as, merchandising, store management, and, positions at head office, a career in retail may be the first step in landing your dream job.

And the number one reason…

Transferable skills

The transferable skills gained from a career (short or long) in retail are endless!
From problem solving and multi-tasking, to professional interaction and conflict resolution, the skills learned from your retail experience will benefit the rest of your personal and professional life. You learn amazing interpersonal skills and how to work under pressure. All skills that will be attractive to future employers!

Ready to begin your career in retail? Adecco has you covered! We have daily opportunities available with reputable companies such as Nespresso. Contact your local Adecco branch to learn how to jump start your career and start reaping the benefits!

For more information and articles, visit our Employment resources page on our website.


[1] Advanced Chiropractic – Common Computer Related Injuries
http://www.advancechiro.on.ca/common-computer-related-injuries/

 

5 Tips to Retain Your Talent Pool

With the labour market becoming increasingly competitive, employers are finding it challenging to retain their talent. Employees are keeping an eye out for better opportunities, or are contacted by headhunters with offers too good to refuse.

At Adecco, we know that great employees are hard to find. To help navigate you through this reality, we’ve got five main employee retention tips..

  • Provide internal growth and development opportunities

No employee wants to be stuck in a so-called “dead-end” job. Internal growth and development starts from day one! Establish a strong on-boarding training resources. Consider setting a review schedule to meet individually with your staff to set goals and create action plans that help them progress. This will also help to continue to motivate them and feel appreciated.  Promoting internal growth and development highlights your belief in their success.

  • Create a positive workplace culture

The average Canadian spends 90,000 hours at work during their lifetime.[i] That’s approximately one third of someone’s life! This is why colleagues are often referred to as a second family or work family. Make sure to foster these relationships. Hold luncheons, celebrate birthdays and holidays, hold contests and team building events. These may seem like small incentives, but they can have a big impact in making the workplace more enjoyable and inclusive.

  • Foster open communication between management and staff

It is often said — Employees do not leave companies, they leave managers.  Create an open-door policy for management within your office to make them more approachable to staff members. Encourage employees to express any concerns or ideas they may have to make the office better. Start a dialogue! Hold weekly meetings to discuss workplace issues, highlight business successes, and, bridge conversations between management and staff members.

  • Work/life balance

With an increased presence of technology in the workplace, the way we work is continuously evolving. From freelancing, to flex hours, to working from home — the ability to connect to the office virtually on a multitude of platforms enables employees to have more freedom than ever before. Consider providing your staff with laptops, and letting them to work from home one day a week. Or, offer a “flextime” option  and let them work a set number of hours a week on their own schedule.  You may even consider paying them hourly and allowing them to leave once their workload is complete. When an employee has the flexibility to manage their work with their personal life many witness an increase in productivity and a happier employee!

  • Consult job stat sites/compensation guides

If you don’t offer competitive pay and benefits, you’re already out of the game. Financial compensation is a huge motivator for employees. They know their worth and if another company meets or exceeds that value, it won’t be long before you receive a resignation letter. Consult reputable job stat sites/compensation guides to determine fair financial compensation from the get go. Don’t forget; compensation is not just salary. Benefit packages can be equally enticing to an employee. Make sure you have a benefit plan that is as diverse as your staff to support all their needs.

If you would like to view Adecco’s Compensation Guide, contact your local Adecco branch to receive your complimentary copy of our 2018 Compensation Guide. Stay tuned for the digital version coming out in early December.

Unfortunately, there is no way to eliminate turnover altogether, however, when it comes to retention a little effort does goes a long way. When an employee feels satisfaction in their job and receives recognition, they are less likely to peruse job boards or return that call from the headhunter. By hiring your employee, you have bought into them, now give them a reason to buy into you!

For more information and articles, visit our Employment resources page on our website.


[i]  The Globe and Mail, 2017

https://beta.theglobeandmail.com/life/top-five-tips-for-creating-work-with-purpose/article36352867/?ref=http://www.theglobeandmail.com&

 

Persistence and You

By Andrea Mancini, Adecco Canada National Account Executive


Success is all about persistence and doing the right thing for the long term.
-Bruce Rauner

 

In a world where it often feels like all your problems could be solved with one app click, I have found that the formula for success requires more effort and good old-fashioned persistence. Any successful sales champion will tell you that they did not reach the top of their game by hoping for success to knock at their door. Instead, they’ll probably tell you that sales success requires patience, confidence and grit–all qualities that are part of being persistent.

You either have what it takes to make it in sales or you don’t. Why? Because sales requires you to face yourself and your brand every single day—a difficult task when your brand is intangible. Sales also draws on your own innate characteristics. However, while you cannot “teach” sales, you can develop your innate skills and combine it with a positive, persistent attitude, to become a sales champion that is resistant to any economic conditions.

Here’s how:

Don’t take it personally
You will hear “no” many times in your pursuit to be a sales champion. The key is to hear it, acknowledge it politely, and remember, it’s not personal. The receiver is not saying “no” to you, they’re just saying “no, not now.” And there could be many reasons why they’ve responded this way. Your job is to persist and find out; why not now. It could be because you haven’t given them a reason to say yes.

Knowledge is power
Understanding a prospective client is fundamental to being able to present them with something they’ll want to say “yes” to. Be persistent and thorough when approaching a sales lead or prospect. Your job is to explore and understand who they are even before you get your foot in the door. What are their objectives, what is new in their world, why would they want to talk to you and allow you in their space?

So what?
With the rise of customer sophistication combined with all of your competitors knocking on your client’s door, you need to give them a reason to let you in. You need to persuasively present a compelling value proposition that demonstrates that you understand how you can add value and make it easier for the buyer. Otherwise, you’ll be faced with a literal or figurative “so what?” Until you can answer that question, be persistent.
A useful exercise is to refer back to how you buy. Take the example of buying new shoes. If you go into the shoe store knowing that you need running shoes, but the salesperson keeps showing you a hiking boot, they can describe its benefits all they want—that it’s on sale, made of good quality leather, how fashionable it is—but all you want is someone to point you to the best running shoes, at the best price, so you can run that 5k. Know what your buyer is buying and you’ll be able to anticipate and meet their expectations.

Be Authentic
We all know that buyers buy from people they trust. And the way you build trust is to be persistent in communicating your interest in helping your buyer, have the knowledge to back it up, and be yourself. Posturing, “sucking up”, or “buying” your client may work in the short-term, but you may suffer negative consequences in the long-term. Trust your abilities and your main objective to help your client and everything will eventually fall into place..

Grit with a cherry on top
Don’t underestimate the delicate balance of being persistent while remaining kind and professional. In my early years of selling, when I asked my prospects why they agreed to meet with me, they would affectionately comment that it was because “ you wouldn’t stop calling.” I took that as a semi-compliment, interpreting it as: “ you were persistent but not pushy, and I don’t know why but I like you, so now what are you going to do for me?” The art of not being pushy but still commanding attention comes from practice and the confidence that you have done your homework, you know why you want to sell something to a prospect, and, you love the chase!

Persistence is achieved by having an unwavering faith that your efforts are going to translate into a win one day. This requires patience, confidence, and a support system you trust. The process will require practice and possibly even reinvention, but if you stay positive and remain persistent, your goals will be within reach. Happy winning!

 

As a National Account Executive for Adecco Canada, Andrea Mancini’s primary focus is sales and contract negotiation for medium and large sized organizations. Her diverse background in the staffing industry has positioned her to create holistic solutions for her clients. Her many roles include Recruitment Management, Business Development, Field Manager, and National Sales. For over 10 years, Andrea has created long lasting client relationships by helping companies in the changing world of work. Many of her solutions have included implementing successful Master Vendor programs, creative Permanent Placement initiatives, and Large Volume solutions for employers of choice.  As a result, Andrea is a three-time recipient of prestigious sales awards in the staffing industry.

Andrea holds an Honours B.A. in Media Communications from Brock University.

Canada’s Labour Force Survey, September 2017

Released at 8:30 a.m. Eastern time in The Daily, Friday, October 6, 2017

Employment was essentially unchanged in September (+10,000 or +0.1%). The unemployment rate remained at 6.2%, matching the low of October 2008. Gains in full-time employment (+112,000) in September were mostly offset by declines in part time (-102,000). In August, there was a decline in the number of people working full time and an increase in part time. In the 12 months to September, employment rose by 320,000 (+1.8%), spurred by gains in full-time employment (+289,000 or +2.0%). Over this period, the number of hours worked increased by 2.4%. Overall employment grew by 43,000 (+0.2%) in the third quarter, slower than the 0.6% growth rate in the second quarter and the 0.5% growth rate of the first quarter of 2017.

Chart 1 – Employment

Chart 2 – Unemployment Rate

Highlights
From August to September, employment increased for people aged 55 and older, while it fell among men aged 25 to 54. For the second consecutive month, Ontario was the lone province with a notable employment gain. There were employment declines in Manitoba and Prince Edward Island. More people worked in educational services as well as wholesale and retail trade in September, while employment fell in information, culture and recreation. There was additional employment in the public sector, while the number of private sector employees was little changed. At the same time, the number of self-employed workers held steady.

More People Aged 55 and Older Working
Employment rose by 25,000 in September for people aged 55 and older, mostly in full-time work. Their unemployment rate was little changed at 5.4%. Compared with 12 months earlier, employment for people aged 55 and older increased by 131,000 (+3.4%). Among workers aged 55 and older, about 8 in 10 are between the ages of 55 and 64. The estimated year-over-year employment growth rate (unadjusted for seasonality) for 55- to- 64-year-olds was 2.6% in September and their population increased by 2.0%. While population growth was similar for men and women in this age group, employment grew at a faster pace for women (+3.5%) than for men (+1.8%). In comparison, people aged 65 and older comprised a smaller share of older workers, but had the fastest year-over-year employment growth rate (unadjusted for seasonality) among the major demographic groups in September, rising 9.1% and outpacing their rate of population growth (+3.7%). Among this group of workers, employment grew at a faster pace for men (+12.4%) than for women (+4.5%). For more information about recent trends among older workers, see “The impact of aging on labour market participation rates.”

Employment Declines Among Men aged 25 to 54
For men aged 25 to 54, employment declined by 29,000 in September—all in part-time work. The unemployment rate for men in this age group rose by 0.4 percentage points to 5.9%. Compared with 12 months earlier, employment for men aged 25 to 54 increased by 72,000 (+1.2%). Among women aged 25 to 54, full-time employment increased by 39,000 in September, while part time fell by 26,000, leaving overall employment for this group little changed. Their unemployment rate was 5.2%. Compared with 12 months earlier, employment among core aged women rose by 102,000 (+1.8%).

Youth Unemployment Rate Down
Overall youth employment was little changed in September a 37,000 increase in full-time work was mostly offset by part-time losses. Employment for 15- to 24 year-olds was relatively unchanged compared with 12 months earlier. The unemployment rate for youth has been on a downward trend since the start of 2017 and fell 1.2 percentage points to 10.3% in September. This was the lowest rate since comparable data became available in 1976. See Chart 8 in the Labour Force Information \ publication. The decline in the youth unemployment rate in September was due to fewer youths in the labour market. The participation rate for this group fell 0.7 percentage points to 62.7% in the month. At the same time, their rate of full-time school attendance was 56.4%—the highest rate for any September since 2011. Increased school attendance is associated with delayed labour market participation. For more information about this long-term trend, see the Canada 150 box “Evolution of youth in the labour market.”

Provincial Employment
In Ontario, employment rose by 35,000 in September, the fourth overall gain in five months. An increase of 78,000 in full-time employment was partly offset by a decline of 43,000 in part-time work. The overall employment increase in September was driven by gains in wholesale and retail trade as well as educational services. The unemployment rate was little changed at 5.6% in September. Compared with 12 months earlier, employment in Ontario was up 170,000 (+2.4%). Employment in Manitoba declined by 5,500 in September, almost all in part-time work. This was the first notable overall employment decrease in the province since April 2016. Despite the monthly decline, employment in Manitoba has been on an upward trend since the end of 2016. In September, the unemployment rate increased by 0.6 percentage points to 5.5%. In September, employment decreased in Prince Edward Island (-700), the second decline in three months. Despite the recent decreases, employment in the province was up by 1,600 (+2.2%) compared with September 2016. The unemployment rate increased by 0.7 percentage points in September to 9.5%. Overall employment in Quebec was little changed for the third consecutive month. In September, a decline of 25,000 in part-time work was mostly offset by additional people working full time. In the 12 months to September, employment in the province rose by 54,000 (+1.3%), concentrated in full-time work. Over the same 12 month period, the unemployment rate fell by 0.9 percentage points to 6.0%.

Industry Perspective
The number of people working in educational services increased by 20,000 in September, primarily in Ontario and Quebec. Employment in the industry was similar to the level observed in September 2016. Employment in wholesale and retail trade rose by 17,000 in September, bringing gains to 99,000 (+3.6%) since September 2016. Employment in information, culture and recreation decreased by 24,000 in September. On a year-over-year basis, employment in the industry edged down by 20,000 (-2.5%). Public sector employment rose by 26,000 in September, while the number of private sector employees was little changed. Compared with 12 months earlier, the number of private sector employees increased by 162,000 (+1.4%) and public sector employment rose by 103,000 (+2.8%). The number of self-employed workers held steady in September, with year-over-year gains totaling 55,000 (+2.0%).

Quarterly Update for the Territories
The Labour Force Survey collects labour market data in the territories, produced in the form of three-month moving averages.In the third quarter of 2017, employment in Yukon was little changed compared with the second quarter, and the unemployment rate was relatively unchanged at 3.3%. In the Northwest Territories, employment in the third quarter was unchanged from the previous quarter. Over the same period, the unemployment rate was little changed at 7.0%. Employment in Nunavut held steady in the third quarter, while the unemployment rate was 14.9%.

Source: Statistics Canada

A Day in the Life of a National Sales Executive

By Wendy Smith, National Sales Executive, Adecco Canada

Sales has been a natural part of my career in the staffing industry for the past 18 years.
I can honestly say that I genuinely love this industry and sales. Passion breeds enthusiasm, and in this industry, passion translates into a sincere desire to help clients find the right talent.

Sales — when done right — is actually service. It is the foundation of many businesses. In my role as a National Sales Executive for The Adecco Group, my job is to figure out the needs of our customer, and, map a solution that is right for them and their business.

A day in the life of a National Sales Executive starts with organization — planning being at the top of my list. I create a weekly and monthly schedule, with short and long-term goals. Following this type of strict schedule helps to develop the most accomplished salesperson.

And then comes the secret sauce. Prospecting, prospecting and more prospecting. This is key to becoming a prosperous salesperson. Constantly prospecting means my pipeline is always full and I’m talking to people every single day — no matter what.

When you get to connect with a prospect, they become your audience. And to win, you must understand your audience. If you are not armed with a good understanding of their experience, perspective and needs before you meet, you will be at a disadvantage. During the crucial pre-meeting discovery calls with key decision makers you need to gather as much information possible. My meetings with potential clients are guided by discussing their staffing issues, internal practices, future goals and objectives and most importantly, their service expectations. The reason why I make sure to get all this information (and maybe a little more) is because my ultimate goal is to become an extension of their HR team and to truly see how our solutions and services can benefit their business.

Another type of selling I do is through proposals. I work with our Proposal Team on large scale Request for Proposals (RFP). Working on these RFP’s puts me in a position to collaborate with The Adecco Group professionals across the country and world. The solutions we tend to recommend for these clients are our Master Vendor Program (MVP), MVP+, On-site Managed Services and our Recruitment Consulting solutions.

Selling is much easier if you’re selling a great product and service, one that is backed by excellent customer service — something I’m proud to be part of at The Adecco Group.
We have the greatest resources to provide our clients with the services they need, and recommend the right workforce strategy at a global, national and local level.

At The Adecco Group we inspire individuals and organizations to work more effectively and efficiently. Our business has a positive impact on millions of people every day, and I’m truly honoured to have the opportunity to meet with existing clients and potential new clients every day to shed light on the benefits of partnering with our organization for their staffing needs.

The core of my role as a National Sales Executive is understanding our clients’ needs, developing a tailored solution and executing our programs with a high level of service and value.
This is what truly sets The Adecco Group apart from our competitors.

I have found that the best sales people don’t focus on selling. They focus on helping their customers visualize a better solution. I make it a habit of building trust and credibility with prospects and remain committed to each and every client I meet. The Adecco Group’s foundation is built on valuing each organization’s needs and goals.

 

Wendy Smith has more than 18 years’ experience in the staffing industry. Wendy has worn many hats in our industry which has proven to be beneficial to our clients. She started her career as a recruiter, assisting clients with their temporary and permanent staffing needs, and, has managed the largest temporary and permanent staffing branches in Ontario.

Equipped with a strong understanding of recruitment processes and operations, Wendy arms our clients with knowledge on the current marketplace and, insight on what the best solution is for their objectives.

Wendy is part of The Adecco Group’s National Sales Team. Her role is to meet with our national clients to ensure Adecco offers and executes the right solution for their workforce needs, while managing all contract negotiations.

With her passion for our industry driving her, Wendy’s main goal is to ensure our clients have the right solutions from day one.