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Staffing Trends

Here at Adecco, we are focused on staying up-to-date with evolving staffing trends. Heavily influenced by technology and cost-saving efforts, the recruitment industry is always changing. To help you navigate this environment, keep reading for a roundup of some recent and relevant staffing trends in Canada.

Employer Branding

With increased competition to attract and retain top talent, employer branding can take companies to the next level. According to a recent LinkedIn report, talent acquisition leaders broadly agree that employer branding is an important factor in their recruitment efforts.[i] And because candidates can afford to be selective about which companies they choose, company culture messaging is essential in capturing a potential candidate’s attention.

Social Recruiting

Employers are leveraging online professional networking sites like LinkedIn to appeal to their target candidate demographics. These sites facilitate online recruitment efforts and provide effective ways of engaging potential candidates to evaluate fit prior to the interview stage. Social networking sites have also proven to be a successful component of an employer branding strategy, giving users the opportunity to market the organization, as well as open positions to candidate pools.

Candidate Screening

With evolving technology, employers can now rely on automated screening methods to facilitate the hiring process. Algorithms and artificial intelligence help recruiters filter candidates efficiently, ensuring that every candidate being interviewed is equipped with the skills required for the role. These tools allow employers to focus on the best fit for their corporate culture, while saving them the time and energy of manually sifting through numerous applications.

On-Demand Workforce

The growing trend of an on-demand workforce enables employers to scale their workforce up or down to flexibly meet the demands of short-term requirements or rapid business shifts. It’s expected that by 2020 almost half of Canada’s working population will be self-employed.[ii] This model offers benefits to both employees, who have the flexibility to set their own schedule and rates, and employers, who can save the added cost of benefits, paid vacation, pension and more.

Recruitment Process Outsourcing

Don’t have the resources to recruit internally? You’re not alone! Many companies with a small or non-existent HR department rely on outsourcing their recruitment process. This could be in the form of consulting a headhunter to tackle your hiring needs, or working with an employment agency to assist in recruitment efforts big or small.

Keeping up-to-date with current staffing trends can help ensure your recruitment efforts yield optimal results. At Adecco, recruiting is our business.  We can help you respond to these trends or fill those challenging roles, so contact your local Adecco branch today and speak to a qualified Recruitment Consultant.

To view more of our blogs and articles, visit our Employer resources page on our website.


[i] U.S and Canada Recruiting Trends 2017 – What you need to know about the state of talent acquisition. LinkedIn https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/us-and-canada-recruiting-trends-2017.pdf

[ii] Intuit says 45% of Canadians will be self-employed by 2020 releases new app to help with finances. Financial Post http://business.financialpost.com/technology/personal-tech/intuit-says-45-of-canadians-will-be-self-employed-by-2020-releases-new-app-to-help-with-finances

 

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