Quick Tips on Email Etiquette and Following Your Social Media Policy
Did you know that the tone of 50% of all email is misinterpreted by its receivers? How about that 35% of receivers open an email based only on the subject line? Did you realize that the fastest growing age group on Twitter is 55 to 64? And that nearly three quarters of marketers consider Facebook crucial to generating leads? These statistics illustrate just how prevalent email and social media have become. That prevalence and the level of interactivity that email and social media allow between people are why email etiquette and a robust social media policy are topics no individual or organization can afford to ignore. Unfortunately, for many it can be difficult to remember all of the rules and regulations one’s organization places on such ubiquitous and necessary methods of communication. However, if you keep in mind the following simple tips, you’re likely to have all of your bases covered.
Email etiquette quick tips
- Use common courtesy at the beginning of each email, such as “Dear”, “Hello”, or “Hi”, and end each email by saying “Thank you” or “Best regards”. As with any relationship, it’s the little things that matter.
- Use a clear and concise subject line. As stated above, 35% of your audience will not even open your email if the subject is vague or confusing.
- Don’t mark everything as urgent. Why? Because not everything is. You may feel antsy about something, but stop to think about whether you’re overreacting, and consider whether your audience would really consider what you’re writing about as “urgent”. If you overuse this feature, you’ll succumb to boy-who-cried-wolf syndrome.
- CC only those who really need to know what you’re talking about and avoid using BCC. BCC makes you look sneaky and underhanded.
- Proofread for grammar, punctuation, and spelling. There’s a big difference between the phrases “Let’s eat, Grandpa” and “Let’s eat Grandpa”. And remember that if a emale is writon with speeling mestakes and gramitckal errors, you mite git the meening, however, the messige is not as affective, or smoothly redable; your audience will focus on how you’ve said something instead of what you’ve said.
- Whether it’s been communicated to you effectively or not, chances are your organization has brand standards for email signatures. Find out what they are and stick to them.
Not enough? For more in-depth advice, please read our previous article on email etiquette. Or you can register for Adecco Canada’s upcoming email etiquette webinar. According to a report by The Radicati Group, in 2013, 76% of all emails sent around the world were business emails (about 100 billion emails per day). Email is the most common form of business communication and will only become more prevalent in the years to come, so do what you can to make sure that you and others in your organization are prepared.
Social media policy quick tips
- Always be mindful of your digital footprint. Remember: Nothing is forever…except what you post on the internet. This goes for your professional life and your personal one as well. The internet knows no difference.
- Give credit where credit is due. Don’t plagiarize or cites someone else’s work without mentioning it. Stealing someone else’s ideas reflects poorly on you and the organization you work for.
- Don’t disguise who you are. This is especially true when you’re representing an organization. Be clear about what your role is, and, if you’re posting in a forum of any kind, such as an industry-related site or professional networks like LinkedIn, make sure you state that your opinions are your own and do not necessarily reflect the views of your organization.
- Preserve your organization’s privacy. Don’t talk about legal matters, specific clients, or colleagues, especially without permission from your organization.
According to Statistic Brain, Canada has the tenth highest engagement with social media out of every country. That’s yet another statistic to put the significance of social media into perspective. For Canadian businesses, one offhand comment posted by a careless employee on even an obscure website can become a PR disaster. Proactively prevent such events by following the tips above and communicating them with others in your organization.
- Convince and Convert
- Statistic Brain
- The Radicati Group